Case Study - Cheribundi

Jun 29

Cheribundi needed to increase consumer awareness and education around the health benefits of tart cherry juice in a crowded beverage market. The brand required authentic, diverse content that could demonstrate both the functional benefits and versatility of their 100% Tart Cherry Juice while establishing Cheribundi as the go-to choice in the category.

I partnered with Seasoned Influence to execute a strategic influencer marketing campaign to educate consumers and position Cheribundi as the leading tart cherry juice brand.

The tactics included:

Influencer Mobilization: Partnered with a diverse mix of lifestyle, health-conscious, and recipe influencers
User-Generated Content Library: Generated diverse, high-quality content assets that Cheribundi could repurpose across owned channels.