Naming your business is one of the most important things you will do starting as a business owner. After all, this name will most likely be the most memorable part of your business. I've seen some interesting business names and I want to share a few tips you should consider before legalizing your business name.

Branding is more than images or a website or a logo, even. Branding is about changing and/or keeping people's thoughts and opinions positive about your product, service or organization.

We are officially in Q3 and I can't believe that half the year is done. I'm reflecting on a few lessons that I learned from Q2 and what I'm looking forward to in this new quarter.

Cheribundi needed to increase consumer awareness and education around the health benefits of tart cherry juice in a crowded beverage market.

Welcome to The AL Company Universe! I’m Ashleé, founder and lead curator of this space.